Project details
To break away from the typical format, we opted for wider interview angles that incorporated more of the background, providing context and visual interest. This approach showcased MK:U’s modern facilities and created a more immersive viewing experience. To add further movement and energy, we used a slider on one of the angles, giving the interviews a dynamic feel without distracting from the subject matter.
MK:U had a clear vision for the questions they wanted to ask but needed help refining them to ensure the message resonated on camera. Our team collaborated with them to fine-tune the script, ensuring the interviews captured the essence of the apprenticeship programme and its benefits for prospective students.The final video effectively introduced MK:U’s Supply Chain Apprenticeship Programme, blending engaging visuals with a clear and compelling narrative. By stepping away from conventional formats, the video captured attention and communicated MK:U’s innovative approach to education.
Read more about what MK:U offers here: MK:U Apprenticeships