Project details
Our team handled every aspect of the production logistics, from arranging travel and coordinating schedules to ensuring smooth communication with the team in Sweden. We developed a set of interview questions designed to highlight the Overhead Hammer’s unique features and its value in demanding applications. These questions were reviewed and approved by MILWAUKEE® to ensure alignment with their marketing objectives.
On location, we conducted the interview in an authentic work environment, capturing both the user’s insights and dynamic product footage to demonstrate the Overhead Hammer in action. By focusing on the personal experiences of a real user, the video effectively bridged the gap between MILWAUKEE®’s innovative tools and the needs of their professional audience.
Find out more about the MILWAUKEE® Overhead Hammer: M18 FUEL™ Overhead Rotary Hammer w/ Integrated Dust Extraction