Project details
From the outset, we wanted this video to feel different. Rather than a polished, overly staged production, we opted for a raw, user-centric aesthetic, following the workers as they tackled tasks on-site. The goal was to immerse the viewer in the work at hand, highlighting how these tools integrate seamlessly into the demands of a real job.
To bring this vision to life, we sourced a location that provided an authentic, rugged environment suited to the tools’ capabilities, created a storyboard that focused on workflow rather than traditional product shots, and carefully selected and directed models to ensure they used the tools naturally on camera. Throughout the process, we worked closely with MILWAUKEE® to ensure accuracy in tool usage and alignment with their brand messaging, maintaining authenticity while delivering a high-impact visual narrative.
The camera movement was intentionally unsteady, mirroring the dynamic, hands-on nature of the work. Combined with gritty grading, the final video had an authentic, hard-hitting aesthetic that set it apart from traditional product showcases.
The result? A high-impact video that put real users and real work at the forefront, reinforcing MILWAUKEE®’s position as the go-to brand for professionals who rely on power, precision, and portability.
Check out the MILWAUKEE® range here: Cordless Mitre Saws and Stands
Video type
Testimonial
Shoot days
1
Views
6.1K+
How we achieved this
We understand that great video production isn’t just about capturing footage—it’s about bringing a vision to life with precision and purpose. From the initial planning stages to final delivery, we take care of every detail, ensuring a seamless process for our clients. Our hands-on approach means we don’t just turn up with a camera; we’re involved from the outset, sourcing locations, crafting storyboards, directing talent, and working closely with brands to make sure every element aligns with their goals.
What makes us a great fit for projects like MILWAUKEE®’s M18™ Mitre and Table Saws campaign is our ability to adapt to different creative styles while maintaining a clear narrative. Whether it’s a highly polished commercial or a raw, immersive piece, we shape each project around what best serves the story and the audience. We understand the importance of accuracy, especially in technical industries, which is why we collaborate closely with clients to ensure everything is presented correctly.
By handling the entire production process—from concept to execution—we take the pressure off our clients, allowing them to focus on their message while we bring it to life. The result is a video that doesn’t just look good, but works hard to engage, inform, and leave a lasting impact.
