Project details
To ensure the testimonial captured the essence of MILWAUKEE®’s value to Virgin Atlantic®, we worked closely with the MILWAUKEE® marketing team to develop interview questions that would resonate with their audience. Through site visits and discussions, we aligned on the specific tools MILWAUKEE® wanted to feature, gaining a deep understanding of the rigorous demands faced by Virgin Atlantic® engineers. On filming day, we conducted interviews with multiple engineers, capturing their real-world experiences and highlighting MILWAUKEE®’s role in supporting their daily operations.
The resulting video was a standout success, becoming one of MILWAUKEE®’s most-viewed videos on YouTube with over 3.5 million views. The testimonial not only showcased the strength of MILWAUKEE® tools but also underscored their essential role in supporting Virgin Atlantic®’s demanding maintenance standards. This project exemplifies our ability to create engaging, impactful testimonials that highlight the true value of our clients’ products in real-world applications.
Read more about the partnership here: MILWAUKEE® Virgin Atlantic® Testimonial
Video type
Testimonial
Shoot days
2
Video views
3.5M+
Watch the Virgin Atlantic® testimonial
The expose touch
Great content goes beyond just filming—it’s about truly understanding the story our clients want to tell and delivering it with impact. For the MILWAUKEE® and Virgin Atlantic® testimonial, we immersed ourselves in the details, working with MILWAUKEE® to carefully craft questions that would draw out the authentic, high-stakes nature of Virgin Atlantic®’s operations. Our team’s dedication to pre-production, including site visits and in-depth conversations with the MILWAUKEE® marketing team, ensured that the video would not only feature the right tools but also highlight the engineers’ reliance on these tools under demanding conditions.
By taking the time to understand both brands’ objectives, we captured compelling, genuine testimonials that resonate with viewers. The success of this project—over 3.5 million views on YouTube—is a testament to the impact Expose Media can create through thoughtful storytelling and meticulous planning. Through our close collaboration and attention to detail, we transformed a product testimonial into a powerful piece of content that showcases MILWAUKEE®’s value in the real world.
