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RYOBI® High Energy Batteries

RYOBI® engaged Expose Media to capture dynamic b-roll footage for their High Energy Batteries product video, a cornerstone of their new battery campaign. This video needed to showcase a wide range of RYOBI® tools in action, demonstrating the versatility and power of their innovative battery technology. Collaborating with RYOBI® and Salamandra, who handled visual effects and CGI, we played a critical role in the campaign by delivering the foundational footage for the final production.

WATCH THE HIGH ENERGY BATTERIES VIDEO

Project details

We began by collaborating with RYOBI® to develop a detailed storyboard and shot list, ensuring that every tool and application needed for the video was captured. With no cohesive storyline required for the footage, our focus was on showcasing a variety of scenarios that demonstrated the capabilities of RYOBI® tools powered by their High Energy Batteries.

During the shoot, we worked seamlessly with Salamandra, aligning our efforts to ensure our footage integrated perfectly with their storyboard and CGI requirements. By communicating effectively and adapting on set, we delivered footage that met the needs of both RYOBI® and Salamandra, enabling them to create a visually compelling final video.

The collaboration resulted in a high-quality product video that highlighted the versatility and power of RYOBI®’s High Energy Batteries. Our b-roll footage provided the foundation for Salamandra’s visual effects, culminating in a campaign asset that effectively showcased RYOBI®’s technology and its real-world applications.

Find out more about Salamandra UK here: Stand out visuals

Video type

Product

Shoot days

2

Video views

2.2M+

Watch the High Energy Batteries video

How we achieved this

We pride ourselves on our flexibility and collaborative spirit. Whether managing a full production or contributing to a larger project, we work seamlessly with other agencies to ensure every element comes together flawlessly. For RYOBI®, this meant delivering b-roll footage that fit perfectly into Salamandra’s visual effects-driven narrative, proving that our adaptable approach adds value to any creative collaboration. We don’t just deliver—we elevate every project we’re part of.

How we deliver our service

Concept Creation

Your vision deserves a unique spark; we explore creative angles that set your video apart, shaping a concept that connects with your audience.

Storyboarding

For ambitious ideas, we craft storyboards that bring clarity to each scene, offering you a visual roadmap to guide the entire production.

Location Sourcing

Location makes the story; we secure backdrops that not only fit the project but also elevate the narrative’s mood and impact.

Producing

From script to screen, our Producers handle logistics with precision, coordinating talent, locations, and on-set needs for a seamless experience.

Location Filming

Filmed with cutting-edge gear, your project is enhanced by advanced lighting and stabilization techniques for cinematic-quality visuals.

Post Production

In editing, we refine the story’s flow, adding layers of sound, music, and effects, creating an immersive experience that resonates.

Colour Grading

Every frame is fine-tuned through color grading, setting the tone and evoking emotions that elevate the storytelling.

Launch Support

Beyond production, we assist in launching your video, providing strategies to maximize reach and ensure your message hits home.

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