RYOBI® 33cm and 46cm Mower Campaigns

RYOBI® trusted us to create impactful promotional videos for their new 33cm and 46cm mowers. These videos were designed to showcase the key features of each mower while captivating their audience and driving sales. With a collaborative approach, we worked closely with the RYOBI® team to ensure the final videos aligned perfectly with their vision and marketing goals.

WATCH THE MOWER CAMPAIGNS

Project details

Our team began by collaborating with RYOBI® to develop detailed storyboards, highlighting the unique features of each mower. To ensure a seamless shoot, we conducted location visits on RYOBI®’s behalf, identifying a large space that could be split into two distinct areas. We sourced and built fences to effectively divide the site, enabling us to film both videos over a focused three-day schedule.

The shoot incorporated a variety of techniques, including dynamic drone footage captured by our team, to add a fresh perspective and showcase the mowers in action. In post-production, we enhanced the footage with special effects and call-outs, ensuring that every feature was clearly communicated. The videos were translated for multiple markets and achieved over 900,000 views on RYOBI®’s UK channels alone, demonstrating their widespread appeal.

Explore RYOBI®’s mower range here: RYOBI® Mower Range

Video type

Product

Shoot days

3

Video views

900K+

Watch the 33cm and 46cm Mower Campaigns

How we achieved this

With our personable approach and attention to detail, we help bring projects over the line, delivering engaging videos that drive real results. For RYOBI®, this meant creating high-quality content that not only showcased their products but also connected with their audience to drive sales. Whether it’s location planning, storytelling, or post-production magic, Expose Media is the trusted partner for delivering impactful campaigns.

How we deliver our service

Concept Creation

Your vision deserves a unique spark; we explore creative angles that set your video apart, shaping a concept that connects with your audience.

Storyboarding

For ambitious ideas, we craft storyboards that bring clarity to each scene, offering you a visual roadmap to guide the entire production.

Location Sourcing

Location makes the story; we secure backdrops that not only fit the project but also elevate the narrative’s mood and impact.

Producing

From script to screen, our Producers handle logistics with precision, coordinating talent, locations, and on-set needs for a seamless experience.

Location Filming

Filmed with cutting-edge gear, your project is enhanced by advanced lighting and stabilization techniques for cinematic-quality visuals.

Post Production

In editing, we refine the story’s flow, adding layers of sound, music, and effects, creating an immersive experience that resonates.

Colour Grading

Every frame is fine-tuned through color grading, setting the tone and evoking emotions that elevate the storytelling.

Launch Support

Beyond production, we assist in launching your video, providing strategies to maximize reach and ensure your message hits home.

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